Summer of self care
Summer can be a tough season for healthcare engagement—flu season is months away, annual visits are long booked, and New Year’s resolutions are fading fast.
To keep One Medical top of mind, we created a playful campaign focused less on KPIs and more on celebrating sunshine with a healthy twist. Our goal: Spark joy, build connection, and remind members that care is always close by.
We leaned into a nostalgic, sun-soaked aesthetic paired with cheeky, upbeat copy. The campaign offered health tips, feel-good advice, and reminders of the virtual and in-person care One Medical provides—wherever summer takes you.
Social
Data showed that email open rates dip in summer while social engagement climbs—so we prioritized social to meet members where they were. The result: our “Summer of Self-Care” posts saw engagement rates nearly 4,000% higher than the average organic post.
To fight summer’s typical email slump, we leaned into playful design, cheeky subject lines, and snackable content. One standout—“Is a summer fling good for your health?”—drove an impressive 40% open rate.
Homepage takeover
To round out the campaign, we designed five homepage takeovers—each tailored to align with key themes and extend the experience across channels.
