Prince George’s Community College, is a small, diverse school just outside the beltway of our nation’s capital. They wanted a bold, modern campaign to reflect the activism, equity, and energy at the heart of its curriculum and student culture.

Partnering with a senior art director, I co-led a full reimagining of the school’s recruitment materials. We used dynamic imagery and clean, compelling copy to highlight the paths PGCC offers forward. I worked closely with stakeholders to ensure messaging was clear, direct, and memorable.

Originally scoped as a viewbook redesign, the project expanded after our first presentation to include tabletop displays, stand-up banners, and promotional collateral. I led concept presentations and managed all rounds of feedback and revision.