Miracles for Kids supports families with critically-ill children so they can focus on fighting for their child’s life

Our team created a new sub-brand for Miracles for Kids called 360º Miracle—a giving-circle model inspired by community and connection. Grounded in audience insights, we positioned it as an aspirational lifestyle brand and magazine. Launched in February 2020, the campaign quickly adapted to the realities of COVID, helping the organization meet its fundraising goals despite the challenges. And it’s still going strong today.