Campaign concepts
Creating a new concept for a client is a thrilling process, but it can also be a little nerve-racking. After all, they’re trusting you with their brand’s legacy. It’s a dance. A balancing act. An opportunity to pay homage to the past while gazing firmly into the future.
Pelco, a security and surveillance company, was looking to refresh their brand
These concepts were designed to make a bold first impression in a traditionally conservative industry. While the project was paused due to COVID, Pelco adopted a line from one of the concepts, “Put your business in focus” as their brand’s About Us tagline.
All fire. No smoke.
The California Department of Public Health needed a fresh platform to educate and engage young people about cannabis use. We envisioned a positive, aspirational campaign centered on the dreams, goals, and passions of California youth.
HID Global is a worldwide leader in access technology
We delivered bold concepts to position their brand as a market leader—and a legendary hero—moving beyond the industry norm of product shots and spec sheets. Instead, we built foundational, myth-inspired stories that highlighted the real-world value of their products.
Prince George’s Community College
Prince George’s Community College, a small, diverse college just outside D.C., wanted a bold campaign that reflected the activism, agency, and equity at the core of its curriculum and student community.
