World wide experience for a global leader

Balt is a global leader in neurovascular innovation, offering the world’s broadest portfolio of neurointerventional devices—and a legacy that began with one of the first interventions in 1977.

They needed a unified voice and brand expression to reach neurologists, neurosurgeons, investors, media, and future talent. Partnering with an art director, I helped craft a new website experience that brought their values, products, and innovations to life.

Copy

Until 2021, Balt maintained separate websites for each audience segment. I partnered with key stakeholders to evolve their messaging strategy and brand voice—uniting all audiences on a single, streamlined site. We simplified their story and repositioned them as the global pioneers they are.

Through wireframes, UX copy, brand storytelling, and multiple revision cycles, we built a cohesive web experience that reflected Balt’s innovation and ambition. We also developed targeted value messaging to connect with scientists, physicians, and investors as the company explores a potential IPO.